{"title":"Non-profit organizations \/ Góðagerða skartgripalínur","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe have collaborated with several non-profit organizations to create designs which support their fundraising.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eBond Collection\u003c\/h3\u003e\n\u003cp\u003eThe inspiration for the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/aurumiceland.com\/collections\/bond\"\u003e\u003cspan\u003eBond Collection\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eare the bonds between people, intimacy and love. Profits from this collection go to support an Icelandic charity called Göngum saman (Walk Together) which disburses grants for valuable research into breast cancer prevention and treatment.\u003c\/p\u003e\n\u003ch3\u003eForget-me-Not Collection\u003c\/h3\u003e\n\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/aurumiceland.com\/collections\/forget-me-not\"\u003e\u003cspan\u003eForget-Me-Not Collection\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eis designed in collaboration with the Forget-Me-Not support fund, which aims to help parents who have lost children during pregnancy, at birth, or shortly after birth. The forget-me-not flower is found all over Iceland, both in populated areas and in the wild. The jewelry line gives people the opportunity to support the charity and to own, or give, something beautiful and tangible. Profits from this collection are donated to the Forget-Me-Not support fund.\u003c\/p\u003e\n\u003ch3\u003eCollaboration with Bleika slaufan (2019)\u003c\/h3\u003e\n\u003cp\u003eIn 2019 we did a special collaboration with the Icelandic Cancer Society (\"Bleika slaufan\"). AURUM was chosen to design a\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/aurumiceland.com\/collections\/special-edition-bleika-slaufan-necklaces\"\u003e\u003cspan\u003especial \"ribbon\" necklace\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003efor breast cancer awareness month. The limited-edition collection consisted of 200 pieces in total, spread amongst 3 variations (two in sterling silver, and the third in gold-plated silver). All sales from the collection were donated to \"Bleika slaufan.\"\u003c\/p\u003e\n\u003ch3\u003eCollaboration with Sigga Heimis (2018)\u003c\/h3\u003e\n\u003cp\u003eSigga Heimis's glass heart is the inspiration behind the Heart of Gold, a limited-edition necklace. Sigga Heimis, a prominent Icelandic designer, created a glass organ series in collaboration with the Corning Museum of Glass to raise awareness of organ donation. The full glass organs series includes lungs, brains, eyeballs, blood cells and many other objects. All sales went to support an Icelandic charity called Neistinn, a foundation for children with heart defects.\u003c\/p\u003e","products":[{"product_id":"forget-me-not-brooch","title":"FORGET-ME-NOT brooch","description":"\u003cp\u003eThe Forget-Me-Not jewelry collection is designed in collaboration with the Forget-Me-Not support fund, which aims to help parents who have lost children during pregnancy, at birth, or shortly after birth.\u003cbr\u003e\u003cbr\u003eThe collection reflects the symbolic meaning of the flower to protect and nurture the memory. Its form, which reveals both strength and mystique, is highlighted. The leaves, with their shapely beauty, create a firm cradle around the blue crystal stone, which may be seen as a promise of a life that never was. At the same time it underscores the importance of that which actually was and that which might have been. The clear blue colour is symbolic of the loneliness that accompanies the loss, whereas the crystal itself is thought to evoke both strength and balance, making those who carry it better able to embrace life and face the challenges that lie ahead. Forget-me-not is a piece of jewellery designed in memory of all those children who have a life in the hearts of the ones who love them but who were not permitted to live a life of their own.\u003c\/p\u003e\n\u003cp\u003eMaterial: 925 silver and stone, blue zirkonia. \u003cbr\u003e\u003cbr\u003eCode: GLEYM 601\u003c\/p\u003e","brand":"AURUM by Guðbjörg","offers":[{"title":"Default Title","offer_id":40051682246841,"sku":"GLEYM 601","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6499\/4745\/products\/Herrra_naela_5bf8d76f-4be2-4204-ba24-2b813f2ad3a9.jpg?v=1625537141"},{"product_id":"forget-me-not-brooch-1","title":"FORGET-ME-NOT brooch","description":"\u003cp\u003eThe Forget-Me-Not jewelry collection is designed in collaboration with the Forget-Me-Not support fund, which aims to help parents who have lost children during pregnancy, at birth, or shortly after birth.\u003cbr\u003e\u003cbr\u003eThe collection reflects the symbolic meaning of the flower to protect and nurture the memory. Its form, which reveals both strength and mystique, is highlighted. The leaves, with their shapely beauty, create a firm cradle around the blue crystal stone, which may be seen as a promise of a life that never was. At the same time it underscores the importance of that which actually was and that which might have been. The clear blue colour is symbolic of the loneliness that accompanies the loss, whereas the crystal itself is thought to evoke both strength and balance, making those who carry it better able to embrace life and face the challenges that lie ahead. 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Its form, which reveals both strength and mystique, is highlighted. The leaves, with their shapely beauty, create a firm cradle around the blue crystal stone, which may be seen as a promise of a life that never was. At the same time it underscores the importance of that which actually was and that which might have been. The clear blue colour is symbolic of the loneliness that accompanies the loss, whereas the crystal itself is thought to evoke both strength and balance, making those who carry it better able to embrace life and face the challenges that lie ahead. Forget-me-not is a piece of jewellery designed in memory of all those children who have a life in the hearts of the ones who love them but who were not permitted to live a life of their own.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eSize: One size \u003cbr\u003eMaterial: 925 silver and stone, blue zirkonia. \u003c\/p\u003e\n\u003cp\u003eCode: GLEYM 301\u003c\/p\u003e","brand":"AURUM by Guðbjörg","offers":[{"title":"Default Title","offer_id":40051683459257,"sku":"GLEYM 301","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6499\/4745\/products\/FORGET_ME_NOT_bracelet_GLEYM_301_09351e73-f0d7-4e38-a7ff-fe84c91a3580.jpg?v=1625537149"},{"product_id":"forget-me-not-earrings","title":"FORGET-ME-NOT earrings","description":"\u003cp\u003eThe Forget-Me-Not jewelry collection is designed in collaboration with the Forget-Me-Not support fund, which aims to help parents who have lost children during pregnancy, at birth, or shortly after birth.\u003cbr\u003e\u003cbr\u003eThe collection reflects the symbolic meaning of the flower to protect and nurture the memory. Its form, which reveals both strength and mystique, is highlighted. The leaves, with their shapely beauty, create a firm cradle around the blue crystal stone, which may be seen as a promise of a life that never was. At the same time it underscores the importance of that which actually was and that which might have been. The clear blue colour is symbolic of the loneliness that accompanies the loss, whereas the crystal itself is thought to evoke both strength and balance, making those who carry it better able to embrace life and face the challenges that lie ahead. 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